Loss aversion is a principle from prospect theory (developed by Kahneman and Tversky), which shows: The psychological pain of losing something is about twice as powerful as the pleasure of gaining the same thing. Losing $100 feels worse than the joy of gaining $100 . This skews decisions — people avoid risk even when it could lead to a better outcome. Loss aversion : Losses loom larger (not just larger, twice as larger) than equivalent gains. This explains behaviors like rejecting fair bets or holding on to losing stocks too long. Ppl are more sensitive to loss than gains. We tend to make decisions based on loss aversion instead of seeing that can we gain out of the decision. We tend to act more based on loss aversion, than on potential gains. This skews decisions — people avoid risk even when it could lead to a better outcome. 🧠Why It Happens (Psychology Behind It) Evolutionary roots : In ancestral environments, losses (e.g. injury, food scarcity) could be fatal...
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